EnChroma Eyewear

“Seeing the difference” goes beyond simply providing our clients with high quality eyeglass frames.

As far as we’re concerned, that statement reflects a commitment to offering products and services that address a wide variety of vision issues – including color deficiency.

It’s why we’re pleased to announce that colorblindness exams and specially crafted lenses are now available at our South Hills Village, Monroeville/Wilkins, Wexford, and Robinson Eyetique locations.

These products come via a partnership with EnChroma, a California-based company created through a Small Business Innovation Research grant from the National Institutes of Health. EnChroma is comprised of innovative researchers, engineers, technology experts, and a pioneering advisory board of vision scientists who work to develop cutting-edge optical technology for the estimated 300 million people worldwide with color vision deficiencies.

“This partnership allows people who are color deficient to experience the world in a whole new and exciting way. One of our main goals at Eyetique is to provide an exceptional experience and care to all of our patients. The EnChroma lenses help us achieve this goal by giving color deficient patients the ability to experience color like they never have before,” said Dr. Meghan Dugan, one of the optometrists at our Robinson store.

Most people think colorblindness means you only can only see black and white or grays. The truth is, very few have cases so severe. More commonly, it’s the inability to distinguish between certain colors – typically reds and greens and the occasional blue hue.

Color deficiency happens when one or more of the color cone cells are either absent, nonfunctioning, or detect a different color than normal, according to the American Academy of Ophthalmology.

The good news is that most color deficiencies are treatable – and we’re here to help. Call and schedule your appointment today:

South Hills Village – 412.854.2222

Monroeville/Wilkins – 412.825.5300

Wexford – 724.940.5300

Robinson – 412.788.5353

Chromos Cares

Times have changed since Norman Childs opened his first Eyetique nearly four decades ago.

What hasn’t is a companywide commitment to being an active participant in the community, identifying how and where we can help our neighbors “see the difference.”

Today, Norman’s son and Chromos Eyewear founder Daniel Childs is carrying on that tradition of caring with the introduction of the Chromos Cares program.

Whenever you purchase a pair of Chromos Eyewear, proceeds go towards providing underprivileged elementary and middle school students in the Pittsburgh Public School system with a free eye exam and, if needed, corrective lenses.

To date, 196 exams and 172 glasses have been donated to students attending Arsenal, Arlington, Manchester, Faison, Lincoln, Miller, Weil, and Allegheny.

“I was inspired to create this program because I have always loved working with kids,” said Daniel. “After learning about the vision problems within our city schools I became passionate about getting involved and fixing it to the extent that we can.”

The American Foundation for Vision Awareness estimates that close to 25% of school age children have vision problems significant enough to impair their academic performance. Families having difficulty making ends meet aren’t always able to put resources into proper eye care. As a result, too many kids end up struggling in the classroom, or worse, giving up.

Doing what we can to help them see a brighter future is a no-brainer. It’s why we carry the entire line of Chromos Eyewear in our stores, ensuring your participation in the program is a breeze.

“A lot of kids lose out on a chance of success in school because they are misdiagnosed with a learning disability when really the issue is that they cannot see,” Daniel added. “The key is working with kids in the elementary and middle school age groups in order to curb the problem before it becomes a deterrent for real world success.”

Trunkshow: Face a Face

Some fashion statements were meant to be punctuated with exclamation points.

It’s one of the reasons we carry the Paris-based Face a Face brand.

Established in 1995, each frame is created with the intention of revealing your unique personality through creative boldness, modernity, and seduction that’s been inspired by modern art, architecture, and contemporary design.

As a result, each frame is shaped using a distinctive range of shapes, materials, and textures, as well as their trademark spectrum of colors that include everything from sunny corals to marbled earth tones.

On Friday, May 13 and Saturday, May 14, we enjoyed a visit from company representative Julie Zawolik at our Squirrel Hill and Wexford locations.

“The great thing about a trunk show is that you get to see every frame and color in the collection – many of which aren’t normally carried in the store due to space,” she said. “So you get to see the really funky pieces.”

The Bocca collection, or as they like to call it, “eyewear with sexy legs,” is a must for all shoe lovers. On both temples, the design mimics a woman’s leg playfully outfitted in a colorful high heel.

On the men’s side, the Alium line is constructed completely of aluminum, ensuring a lightweight, durable product while the Punk It collection goes bold with metal hardware embellishments.

All of the Face a Face frames are meticulously crafted with metals or acetate in a full range of both optical and sun options that range in size from petite to large.

It’s up to you to choose which statement to make.

“If someone wants to go bold or with color, they want to go with Face a Face,” Julie added.

EnChroma Eyewear Reveal!

Three area residents saw life in a new light after being randomly selected to receive a pair of EnChroma’s new Cx Lenses as part of its nationwide Color for All Campaign.

Our Squirrel Hill location was buzzing with activity on June 3 with local media arriving to document the reveal party.

“I don’t know what to expect,” said John Ricci. “All my life, I’ve seen things a certain way. I don’t know any different.”

One in 12 men and 1 in 200 women are afflicted with red-green colorblindness, which is caused by a gene substitution on the X-chromosome. Rarely do those afflicted see everything in black and white, but rather, it’s a confusion of colors including blue vs. purple, pink vs. gray, red vs. orange, orange vs. green, green vs. brown, and red. vs. brown.

“I’m hoping to end all the confusion I’ve had for so many years,” added Mark Eidemiller.

EnChroma uses a special filter technology in its lenses to separate red and green wavelengths so patients are able to distinguish between colors.

“It’s usually pretty emotional when they first put them on,” shared optometrist Dr. Laura Pastucha. “Some just look around in wonderment while others start tearing up.”

After trying on their new glasses, the verdict was unanimous.

“Everything is so much prettier,” said Arpad Sooky.

Eyetique is the first retailer to carry the EnChroma brand, one of 30 select retailers around the world. We carry both sunglass and prescription lenses for men, women, and children in a variety of styles and sizes. If you or someone you love is afflicted with color blindness, schedule an appointment today at one of the following locations: South Hills Village, Monroeville/Wilkins, Wexford, or Robinson.

Importance of Sunglasses

Sunglasses should be more than just a fashion statement.

According to the Mayo Clinic, UV exposure has shown to contribute to the development of certain types of cataracts, growths on the eye, and possibly macular degeneration.

There’s never been a better time to invest in year-round protection for your eyes. Now through July 31, all five styles of the Aviator Collection Bridge Series by Norman Childs Eyewear are available for $150 each at all of our Eyetique locations.

Originally priced between $410 -$495, choose from the Wabash, Panther Hollow, Bloomfield, Fort Pitt, or Liberty styles, all handmade in America and named after Pittsburgh bridges.

“Sunglasses are not only fun accessories but more importantly, provide health benefits. I recommend them for everyone, even babies due to developing and sensitive eyes. We know the damage UV light can cause, and it’s the same reason why dermatologists recommend sunscreen/sunblock,” said optometrist Dr. Joanne Adolfo. “People have the misconception that sunglasses are only for eliminating the brightness of the sun or sensitivity to it but there is UVA light that is present even on cloudy days in the fall or winter.”

To keep your eyes full protected year-round, it is recommended that you find a pair that:

Block 99 to 100 percent of both UVA and UVB rays
Screen out 75 to 90 percent of visible light
Have lenses that are perfectly matched in color and free of distortions and imperfections
Have lenses that are gray for proper color recognition, keeping in mind that a darker lens has nothing to do with the sunglasses’ ability to block UV rays

Call or visit eyetique.com/schedule-eye-exam to schedule an eye exam today.